![]() What is Facebook Events Managerįacebook Events Manager is a place where you can manage how Facebook gathers data about events from Facebook Pixel of API integration and what kind of events you want to keep track of. However, many advertisers stop the exploration of FB Business Suite with Ads Manager.īut advanced targeting and optimization are only unlocked for those who dig deeper into Events Manager. If you wanna learn more about the Facebook attribution process, check out our latest video □ Facebook will attribute conversions and sales to a particular campaign or ad set. If you have your Facebook Pixel and Facebook CAPI set up, you will also know the conversion rates on your ad campaigns and the revenue they bring to your business. Also, you can look into breakdowns and see how each location, gender, age group performs to understand how to target your ads better. Meta Ads Manager allows you to see all the metrics you wanna know about your ads: clicks, cost per click, reach, amount spent, etc. Once you launch your campaigns, ad sets, and ads and start getting some traction on your advertising, you will see the numbers of your performance unfolding in reports in Ads Manager. Great things about Facebook (Meta) Ads Manager With the right setup of your tracking, you will find which creative is responsible for high ROI and revenue and therefore will be able to optimize for better results. Here you will also find tracking parameters easy to use for tracking the performance of your Facebook ad campaigns. Facebook Ad account is a particular account tied to a business page where you can manage all the ads associated with this page. So in your FB Ads Manager, you can manage ad accounts for multiple clients if you have the right permissions. In Facebook Ads Manager you can have multiple ad accounts and multiple pixels connected. What is Facebook Ads Managerįacebook Ads Manager is that one tool that helps you run advertising campaigns with famous Facebook (or Meta) algorithms to make your product or service seen by millions. But in this article, we will talk about the most important tools - Facebook Ads Manager and Events Manager. Inside Facebook Business Manager you will find a variety of tools that will help manage or advertise your business. Once you create your Business Manager (BM), you will be able to use Ads Manager and Events Manager.īM creation is super easy and consists of a few simple steps, you might follow Meta tutorial if you find any problem along the way. It unlocks you advertising possibilities and a chance to use those famous Facebook algorithms that will help you achieve your marketing goals. Now, let’s dive right in! What is Facebook Business Managerįacebook Business Manager is a special tool that helps you manage your business on Facebook. What are the 9 steps for better results with FB ads.Why correct Events Manager setup is crucial for growth.Why does Ads Manager and Events Manager show different conversion data?.In this blog post you will find answers to the following questions: In this guide, we will explore the most important tools that will allow reaching your marketing goals: Facebook Business Manager, as well as Facebook Ads Manager with Events Manager. But in order to achieve those results, you need to navigate within Facebook Business Suite and find yourself comfortable with the Business Manager. Facebook is a complex ecosystem that allows businesses or advertisers to achieve crazy goals in terms of revenue or marketing ROI.
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